Performance Running store earns award for veteran

By: Jackson Chamber on Jun 01, 2016


Danny Crossett, above left, receives the Tennessee Veteran-Owned Small Business of the Year award in Nashville from LaTanya Channel, Deputy District Director of the Tennessee Small Business Administration. At right, Crossett shows off running gear inside Performance Running.

Danny Crossett, a local veteran, wouldn’t have considered himself a runner until about ten years ago. His passion for the sport, however, quickly grew, and last year, Crossett opened Performance Running of West Tennessee.

“I’m the type of person that goes all out when I get into something,” said Crossett, a member of Jackson Roadrunners, the local running club. “Since I love running, it just seems natural to want everyone else to love it, too.”  

Crossett’s new running store won the Small Business Administration Tennessee Veteran-Owned Small Business of the Year award. “I was shocked, then excited,” said Crossett. “I feel so honored to win this award,” 

Before opening Performance Running, Crossett visited and learned from other successful running stores in the state. He also appreciated the professional guidance of his partner, Harris Magruder, and business mentor, Ron Acree. Crossett laid out his own path of opening a business as an example for young entrepreneurs looking for success.

     “Use all the resources available to you, such as the West Tennessee Small Business Development Center,” he said. “Talk to other people in the field you are going into, and learn all you can before you start. Then put a plan in writing.”

“When the Small Business Administration began its annual request for nominees for the state awards, both Joel Newman and I felt that Danny represented the embodiment of how a successful business represents its community, county and state,” said Acree, director of the West Tennessee Small Business Development Center. Both Acree and Newman, who is director of the West Tennessee Business Resource Center, have their offices at the Jackson Chamber.

Crossett received the award for several reasons, including the store’s impact on the local economy by hiring students and its active support of sporting and community events in the area, Acree said. The store has been successful because of its unique concept in this area and because it filled the strong interest runners had in the running shoes and accessories Crossett offers, said Acree.

About half of Crossett’s customer base are non-runners in search of the perfect shoe. The staff is trained to spend plenty of time with each customer, analyzing his or her gait, feet and personal goals in order to find the perfect fit. 

“As new stores come into Jackson, my goal is to out-service them,” said Crossett. “I am thankful for a great staff that has worked very hard at being the best at what they do and making sure every customer is satisfied. I am also very thankful for the people in Jackson and West Tennessee that have supported us and have given us a chance to serve them.”

Crossett is originally from Huntingdon, but worked for the U.S. Postal Service in Jackson. He served in the U.S. Air Force from 1973-1977. He began running in 2005 and moved to Jackson in 2007. 

Crossett is currently testing new technology that will ensure an even better shoe fit. He also hopes to start several group runs and training runs from the store. 

Performance Running is at 398 Oil Well Rd. Store hours are 10 a.m. to 6 p.m. Monday through Saturday.

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