Jackson-Madison County Library Launches New Logo and Branding

September 16, 2018


In conjunction with the Jackson-Madison County Library’s celebration of the 50th Anniversary of its main library building on East Lafayette St. this Sept., the library is launching a new logo and branding campaign.

The new logo’s modern design reflects the continued movement of libraries nationally from repositories for print materials to that of centers for literacy, learning, community and technology. Additionally, the green and blue color scheme and fonts marry the library to the new branding used by the City of Jackson, the Jackson Chamber of Commerce and the Madison County government.

The library has also adopted the tagline, “Opening Doors,” to signify not only the presence of the library’s physical spaces but that of the ways the library opens doors for people to explore, learn and connect with the community and with the world in a variety of tangible and virtual ways.

“As we think about how we are serving and will serve our community in the future, we wanted our new logo to communicate our ongoing efforts to be forward-thinking and at the same time, a welcoming place for the community to gather,” said Dinah Harris, Library Director. “The library is so much more than books and we invite the community to stop by and discover the resources, services and programs that are available to them.”

The logo was designed internally with technical assistance provided by Younger Associates in Jackson, Tenn.

The Jackson-Madison County Library is located at 433 E. Lafayette St. in downtown Jackson. For more information, contact the Library at 731-425-8600, visit the Library’s Facebook page or its website at JMCLibrary.org.