• BancorpSouth ad

Leaders Credit Union introduces New CXO

December 18, 2018


Jared Freeman with Leaders Credit Union.

Leaders Credit Union, a member-owned financial cooperative based in Jackson, Tenn., is pleased to introduce Jared Freeman as the Chief Experience Officer. Freeman will oversee all branch and e-branch operations at Leaders Credit Union which includes eight retail facilities and the member contact center.

“Jared was a strategic hire, and we are thrilled he will be joining our executive team,” President and CEO of Leaders Credit Union Todd Swims said. “Freeman brings extensive experience in the credit union industry and an innovative outlook that our team will benefit from greatly.”

As the Chief Experience Officer, Freeman will be responsible for the overall experience of Leaders members. He will work with the organization’s products, services, and staff to enhance and grow technology, engagement, and service levels. The CXO will champion Leaders’ mission and vision and will manage the human resources and training departments. This ensures a positive experience for all staff and members as the credit union grows both internally and externally.

Born and raised in Montgomery, Ala., Freeman began working in the credit union industry at age 16. He most recently served as CEO of ASE Credit Union as well as COO of Guardian Credit Union in Montgomery, Ala. Freeman has been married to his wife, Laura, for six years. He plans to become active in the West Tenn. community while representing Leaders as a community champion.

“Leaders’ reputation in the industry speaks for itself. When I had the opportunity to join this progressive and dynamic team, I knew it would be a great fit. I am grateful to work with our team of Financial Champions at Leaders to make the lives of our members better,” Freeman said.

For more information about Leaders Credit Union, visit its website.

About Leaders Credit Union

Leaders Credit Union is a member-owned financial cooperative headquartered in Jackson, Tenn. Leaders was established in 1957 by five Jackson educators and has grown to over 50,000 members and seven branches across West Tenn. including Union City, Milan, and Memphis. As one of the largest and most stable credit unions in the nation, Leaders exists to serve the needs of its members and lead the way on their behalf. Leaders was awarded the 2015-18 Best Place to Bank by Jackson Sun’s Readers’ Choice and was placed in the top 1% of credit unions nationwide by depositaccounts.com. Leaders is an Equal Housing Lender and is federally insured by the National Credit Union Administration.

  • BancorpSouth ad