Orangetheory Fitness is a thriving enterprise started by Ellen Latham in 2007 that has grown to over 1,500 locations in 25 countries as a renowned fitness franchise. Using a personalized heart rate zone training program coupled with trainer-led group classes, Orangetheory has dedicated itself to helping its clients achieve a more vibrant and full life. 

In the fall of 2024, Orangetheory Fitness opened a location in Jackson to serve the local community. On their opening, Owner Hollie Jet said that this location was born when she moved from her branch in Murfreesboro where she had been a member for many years. She said: “We knew we had to get Orangetheory Fitness here!” 

The Orangetheory team has made it their goal to be not just a franchise, but also a community for all the members. Through the group classes offered, members are able to connect and motivate one another. Orangetheory also promotes that community beyond the class. “We want to create an encouraging and exciting community in our studio,” Jet said. “We work to host offsite events as well, so members can get together outside of the studio!”

The team is also committed to the greater Jackson community. They strive to be connected with other local businesses and nonprofits in Jackson. “We are always looking for ways to network with local businesses,” Jet said. “And we love partnering with local nonprofits doing in-studio donations and drives for them.”

Orangetheory Fitness can be found at 2100 Pleasant Plains Extension. For more information, contact the studio at 731-200-3914, or visit their website.

Share Page: